Black curve spacer
Where to Buy
Black curve spacer
Black semicircle with pixelated edge overlays a blue gradient background.

CLR Brands: An EPA Safer Choice Leader

CLR is proud to be Safer Choice-certified and a 10-time EPA Safer Choice Partner of the Year.

What is safer choice certification?

Safer Choice is an EPA program that evaluates and certifies products that use safer chemicals. For a product to earn a Safer Choice certification* every ingredient, without exception, must meet EPA’s rigorous health and environmental criteria.

In addition to ingredients, EPA considers a product’s performance (it must be on par with conventional products), packaging (it must meet sustainability standards), and PH (it must minimize the potential for skin and eye irritation and injury). Once a certification is earned, EPA conducts regular audits verify compliance.

When you see the Safer Choice certification on a product, you can be sure that it is safer for:

Circular blue-outlined logo with two overlapping green leaves on white background.

your family and pets

Circular blue-outlined logo with two overlapping green leaves on white background.

fish & the environment

Circular blue-outlined logo with two overlapping green leaves on white background.

your home & surfaces

Learn More from EPA.gov

What is safer choice certification?

Gray CLR cleaner bottle labeled for calcium, lime, rust removal with a U.S. EPA Safer Choice badge.
RoundedBorderMobileBlue@8x

A Decade of recognition

Safer Choice EPA Partner of the Year logo beside green text: 10 Consecutive Years.

CLR Brands has been honored as a Safer Choice Partner of the Year 10 years in a row, making us the first company ever to reach this milestone.

Earning the EPA Safer Choice Partner of the Year award isn’t easy. It’s reserved for brands that go above and beyond in their commitment to safer products, sustainability, and ingredient innovation.

Why does this matter? Because it’s not just a badge. It’s proof that we’re committed, year after year, to making products that deliver powerful cleaning performance without compromising safety.


*EPA certification does not constitute endorsement of this product. The Safer Choice label or Design for the Environment logo signifies that the product's formula, as Jelmar has represented it to the EPA, contains ingredients that meet stringent EPA criteria for effects on human health and the environment. EPA relies solely on Jelmar, its integrity and good faith, for information on the product's composition, ingredients, and attributes. EPA has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor valuated any of Jelmar non-ingredient claims. EPA provides its evaluation only as to the product's human health and environmental characteristics, as specified in the Safer Choice and Design for the Environment Standard and based on currently available information and scientific understanding.

Green curve spacerAssorted CLR cleaning products—sprays, liquids, powders—lined up side by side on a white background.
CLR Garbage Disposal Foaming Cleaner, fresh scent, 5 pods, highlights odor removal on the package.32oz CLR Mold & Mildew Foaming Stain Remover spray bottle, labeled bleach free.CLR Everyday Clean spray bottle, gray nozzle, yellow label, lemon scent multi-surface cleaner.Yellow CLR Brilliant Bath Foaming Cleaner, 26 oz spray with blue label and white trigger.CLR Probiotic Multi-Surface Cleaner, Lemon Mist, 22 fl oz spray bottle with white trigger nozzle.A 28 fl oz container of CLR Brands Septic System Microbial Support Treatment, featuring a carrying handle and blue liquid. This cleaning product offers seven treatments for monthly use, as noted on the label.clr-28ozCLR cleaning spray bottle, silver with white trigger, 22 fl oz, labeled for calcium, lime, and rust removal.CLR Range Hood & Stove Degreaser in a silver spray bottle, blue label, range hood and stove images.CLR Outdoor Furniture Cleaner spray bottle with gray, white, and blue label on a white background.BBQ_Grill_22oz_300dpi_F (bg)12 oz can of CLR Stainless Steel Streak-Free Cleaner with refrigerator image on the label.CLR Granite, Marble & Stone Cleaner can with blue label and white cap for cleaning stone surfaces.

ready to make a safer choice?

All of our products consider safety, sustainability, and efficacy, and most take this a step further to earn the EPA Safer Choice Certification.

Find The Right Product

Green curve spacer
RoundedBorderSymmetricalSilver@8x
crossmenuchevron-down