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CLR is proud to be Safer Choice-certified and a 10-time EPA Safer Choice Partner of the Year.
Safer Choice is an EPA program that evaluates and certifies products that use safer chemicals. For a product to earn a Safer Choice certification* every ingredient, without exception, must meet EPA’s rigorous health and environmental criteria.
In addition to ingredients, EPA considers a product’s performance (it must be on par with conventional products), packaging (it must meet sustainability standards), and PH (it must minimize the potential for skin and eye irritation and injury). Once a certification is earned, EPA conducts regular audits verify compliance.
When you see the Safer Choice certification on a product, you can be sure that it is safer for:

your family and pets

fish & the environment

your home & surfaces
Learn More from EPA.gov



CLR Brands has been honored as a Safer Choice Partner of the Year 10 years in a row, making us the first company ever to reach this milestone.
Earning the EPA Safer Choice Partner of the Year award isn’t easy. It’s reserved for brands that go above and beyond in their commitment to safer products, sustainability, and ingredient innovation.
Why does this matter? Because it’s not just a badge. It’s proof that we’re committed, year after year, to making products that deliver powerful cleaning performance without compromising safety.
*EPA certification does not constitute endorsement of this product. The Safer Choice label or Design for the Environment logo signifies that the product's formula, as Jelmar has represented it to the EPA, contains ingredients that meet stringent EPA criteria for effects on human health and the environment. EPA relies solely on Jelmar, its integrity and good faith, for information on the product's composition, ingredients, and attributes. EPA has not independently identified, that is, via chemical analysis, the ingredients in the product formula, nor valuated any of Jelmar non-ingredient claims. EPA provides its evaluation only as to the product's human health and environmental characteristics, as specified in the Safer Choice and Design for the Environment Standard and based on currently available information and scientific understanding.


All of our products consider safety, sustainability, and efficacy, and most take this a step further to earn the EPA Safer Choice Certification.
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